Key Interventions
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Strengthening Business Model
Problem
- Social enterprises with donor driven, unsustainable business models
- Lack of a stable revenue generation stream
Intervention
- PAHAL is re-engineering the business models of partner social enterprises
Impact
- New revenue streams
- Self-sustainable and scalable business models
- Increased market share
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Strengthening Outreach
Problem
- Low capacity utilization
- Inconsistent and lower skill levels of workforce
- High work force attrition
Intervention
- PAHAL undertook capacity building of workers to drive demand at facilities
- Improving knowledge of CHWs for improved health information to help influence health behavior's, improve knowledge and drive demand
Impact
- Skill enhancement of CHWs
- Higher footfall in facilities
- Improved health seeking behavior in the community
- Social and economic empowerment of the community health workers (CHWs).
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Enabling
TechnologyProblem
- Non-availability of real time data for better monitoring and decision making.
- Inconsistency in the communication messages used to mobilize patients, generate awareness on services as well as key healthcare information.
- No data analytics and reports for management to plan key interventions
Intervention
- PAHAL is supporting development of a mobile based job aid solution for community health workersand a monitoring tool for supervisors
- Web based monitoring and evaluation of data
- Development of audio-visual health education tools
Impact
- Real-time data capturing and analysis
- Delivery of consistent and coherent health education messages
- Improved functioning of the network with monitoring and data driven decision making
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Positioning Brand Equity
Problem
- Poor brand recall within communities leading to low footfall
- Poor sense of belonging to the brand amongst key stakeholders
Intervention
- PAHAL is revitalizing the brands of its partner enterprises with the aim of strengthening their brand position, equity and visibility, both internally and externally
Impact
- New brand identity and clear positioning
- Unique communication style involving a diverse set of mediums to increase brand recall