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IPE Global Publications | April 25, 2019 IST


RajPusht is a five-year programme, funded by Children’s Investment Fund Foundation (CIFF), UK, which aims to improve the nutritional status of children in Rajasthan. The programme provides cash incentives to women upon the fulfilment of certain predefined conditions; coupled with intensive on-ground social and behaviour change communication using a 360 ° approach. While pregnant women, lactating mothers and children below two years of age are the primary targets, the programme also reaches out to husbands, mother-in-laws and other family and community members to improve dietary patterns, health seeking behaviours and eating and feeding practices. 

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