Build Perspectives. Break Perceptions.
Tourism brings people to places they’ve never travelled, encourages cross-cultural understanding—and brings business to places. Empowering women to participate in economic development at all levels and in all sectors is essential to building strong economies and just societies.
Through Parity on Wheels we aim to address the issue of ‘Equality’ in the Tourism sector. Gender perspective plays an important role in tourism industry where women make up half of labour force but are paid lower and are assigned mostly unskilled jobs. Adding to this, gender segregation affects the pay and training and women remain unrepresented in management and leadership. Recognising gender issues within the tourism industry and taking proper action in this course is very important to ensure development and growth of tourism industry. Our campaign highlights the need to address gender gaps in the industry that calls for breaking the existing perceptions and building perspectives for a just society.